diff --git a/docs/manual/spec-language.md b/docs/manual/spec-language.md
index 5dcb7cf..1fd3779 100644
--- a/docs/manual/spec-language.md
+++ b/docs/manual/spec-language.md
@@ -60,6 +60,7 @@ Selectors are passed to `ax.find()`, `ax.findAll()`, and element-scoped `.find()
 | `text:<value>` | Substring match on text content, innermost match only |
 | `desc:<value>` | Exact match on accessibility description; also matches when description starts with `<value>, ` (iOS merged labels) |
 | `descPrefix:<prefix>` | Starts-with match on accessibility description |
+| `tag:<value>` | Exact match on the element's tag name (web) |
 | `<attr>:<value>` | Substring match on any raw attribute by name |
 
 Boolean attributes (`"true"` / `"false"`) use exact match rather than substring.
@@ -75,7 +76,7 @@ s.ax.find({ accessibilityText: "LoginScreen" })
 s.ax.find({ testTag: "AccountCard", clickable: true })
 ```
 
-Every key-value pair must match. A key means the same thing here as in the string form: `id`, `desc`, `idPrefix` and `descPrefix` keep their matching rules, and every other key is an attribute name, with substring and boolean rules per attribute.
+Every key-value pair must match. A key means the same thing here as in the string form: `id`, `desc`, `idPrefix`, `descPrefix` and `tag` keep their matching rules, and every other key is an attribute name, with substring and boolean rules per attribute.
 
 Known attribute names are typed; you get autocomplete on `testTag`, `text`, `content-desc`, the boolean states (`clickable`, `enabled`, `focused`, `checked`, `selected`), and the cross-platform aliases (`identifier`, `accessibilityIdentifier`, `accessibilityText`, `accessibilityLabel`, `label`, `resource-id`, `class`, `elementType`, `package`, `placeholderValue`, `hintText`). Boolean state attributes accept a native `true` / `false`. Other attribute keys still type-check as a string-valued fallback so raw driver attributes remain reachable.
 
diff --git a/internal/hierarchy/hierarchy.go b/internal/hierarchy/hierarchy.go
index 09c735c..e379070 100644
--- a/internal/hierarchy/hierarchy.go
+++ b/internal/hierarchy/hierarchy.go
@@ -10,6 +10,7 @@
 //	  text:<value>         - substring on text attribute, innermost match only
 //	  desc:<value>         - substring on content-desc / accessibilityText
 //	  descPrefix:<prefix>  - starts-with on content-desc / accessibilityText
+//	  tag:<value>          - exact match on the element's tag name (web)
 //
 //	Object selectors (multi-attribute AND, element-scoped or global):
 //	  { attr: value, ... } - all key/value pairs must match, each key resolved by
@@ -394,6 +395,13 @@ func matchSelectorKind(element *Element, kind, value string) (bool, bool) {
 			strings.HasPrefix(element.Description, value+", "), true
 	case "descPrefix":
 		return strings.HasPrefix(element.Description, value), true
+	case "tag":
+		// Both DOM resolvers compile this to a CSS type selector, which is the
+		// whole tag name. A substring rule here made {tag: "li"} name
+		// <todo-list> and {tag: "a"} name <todo-app>, so a selector meant for a
+		// row resolved to the container holding it.
+		tag, ok := element.Attributes["tag"]
+		return ok && tag == value, true
 	default:
 		return false, false
 	}
diff --git a/internal/hierarchy/hierarchy_test.go b/internal/hierarchy/hierarchy_test.go
index 8a2632c..360be7f 100644
--- a/internal/hierarchy/hierarchy_test.go
+++ b/internal/hierarchy/hierarchy_test.go
@@ -1551,3 +1551,67 @@ func TestSelectorFormsResolveTheSameElement(t *testing.T) {
 		})
 	}
 }
+
+// customElementDump is the shape a page built from custom elements reports: a
+// container's tag name contains the tag name of what it holds, so "todo-list"
+// carries "li" and "todo-app" carries "a".
+const customElementDump = `{
+  "attributes": {"tag": "todo-app", "resource-id": "app", "bounds": "[0,0,800,600]"},
+  "children": [
+    {
+      "attributes": {"tag": "todo-list", "resource-id": "list", "bounds": "[0,0,800,400]"},
+      "children": [
+        {"attributes": {"tag": "li", "resource-id": "todo_1", "bounds": "[0,0,800,50]"}, "children": []},
+        {"attributes": {"tag": "li", "resource-id": "todo_2", "bounds": "[0,50,800,100]"}, "children": []}
+      ]
+    },
+    {
+      "attributes": {"tag": "a", "resource-id": "filter_all", "bounds": "[0,400,800,450]"},
+      "children": []
+    }
+  ]
+}`
+
+func TestTagNamesTheWholeTagNotASubstringOfIt(t *testing.T) {
+	tree, _ := Parse(customElementDump)
+	for _, test := range []struct {
+		value string
+		want  []string
+	}{
+		{"li", []string{"todo_1", "todo_2"}},
+		{"a", []string{"filter_all"}},
+	} {
+		t.Run(test.value, func(t *testing.T) {
+			sel := Selector{Filters: []AttrFilter{{Attr: "tag", Value: test.value}}}
+			if got := resourceIDsOf(tree.FindAllBySelector(sel)); !slices.Equal(got, test.want) {
+				t.Errorf("{tag: %q} matched %v, want %v", test.value, got, test.want)
+			}
+			stringForm := "tag:" + test.value
+			if got := resourceIDsOf(tree.FindAllNodes(stringForm)); !slices.Equal(got, test.want) {
+				t.Errorf("%q matched %v, want %v", stringForm, got, test.want)
+			}
+		})
+	}
+}
+
+func TestTagMatchesTheElementItNames(t *testing.T) {
+	tree, _ := Parse(customElementDump)
+	for _, test := range []struct {
+		value string
+		want  []string
+	}{
+		{"todo-app", []string{"app"}},
+		{"todo-list", []string{"list"}},
+	} {
+		t.Run(test.value, func(t *testing.T) {
+			sel := Selector{Filters: []AttrFilter{{Attr: "tag", Value: test.value}}}
+			if got := resourceIDsOf(tree.FindAllBySelector(sel)); !slices.Equal(got, test.want) {
+				t.Errorf("{tag: %q} matched %v, want %v", test.value, got, test.want)
+			}
+			stringForm := "tag:" + test.value
+			if got := resourceIDsOf(tree.FindAllNodes(stringForm)); !slices.Equal(got, test.want) {
+				t.Errorf("%q matched %v, want %v", stringForm, got, test.want)
+			}
+		})
+	}
+}