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scaffold the app: tauri crate, vite front end, icons, ci
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# HEY overview video
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Notes on `overview.mp4`, HEY's own two and a half minute "So how does HEY work?" walkthrough
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(1920 by 1080, 148 seconds). The frames in `screenshots/hey-video/` were pulled from it at the
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moments below. The narration is transcribed in full at the end because it is the tightest
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statement of the workflow anywhere, and the order it presents things in is the order a new user
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meets them.
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## What the video shows, in order
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**The Imbox** (0:06 to 0:20). A single centred column with a big serif-less "Imbox" title. Two
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groups: New for you at the top, Previously seen below, each row an avatar, subject, sender plus
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snippet, and a date. A mint pill in the top left reads "Screen 5 first-time senders". There is no
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sidebar, no count, no unread badge.
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**The Screener** (0:22 to 0:33). A page titled The Screener with the line "The people below are
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trying to email you for the first time. You get to decide if you want to hear from them." One row
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per sender with a thumbs-up Yes and a thumbs-down No on the left. "Clear all" at the right.
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**Reply Later** (0:36 to 0:50). Select rows by clicking their avatars, and a floating indigo
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action bar appears with Reply Later, Set Aside, Mark Seen, Move to, Reply Together, Workflow.
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After Reply Later the threads leave the list and stack in a pile at the bottom left; clicking the
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pile fans it out with a "Go to Focus & Reply" button.
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**Focus & Reply** (0:50 to 0:55). A page that lines up every Reply Later thread with the latest
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message on the left and a reply box on the right. "Send email" per item.
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**Set Aside** (0:58 to 1:05). The full bulk action bar: Reply Later, Set Aside, Mark Seen, Reply
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Together, Bubble Up Later, Label, Collection, Workflow, Merge, Ignore, Trash. Set Aside builds a
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second pile at the bottom right.
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**The HEY menu** (1:08 to 1:10 and 1:27). Pressing H opens a command-palette style overlay: a
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"Type to go to a person, place, or label" field, six tiles for Imbox, The Feed, Paper Trail, Reply
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Later, Set Aside and Bubble Up with their number keys, then Your: Drafts, Sent, Contacts, HEY
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World, Clips, Snippets, Screened Out, All Files, Spam, Trash, Everything, then labels.
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**The Feed** (1:11 to 1:17). Newsletters rendered already open in a scrolling column. The narration:
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"send all your newsletters, then view them in a scrollable feed, even open them within it."
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**The Paper Trail** (1:18 to 1:24). A flat list with brand avatars, subtitle "The place for
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receipts, confirmations, and other transactional emails you receive." Opening one shows the
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thread page with a bottom action bar: Reply Now, Reply Later, Set Aside, Bubble Up, More.
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**All Files** (1:30 to 1:35). A grid of every attachment with a filter by type: Images, PDFs,
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Calendar invites, Documents, Spreadsheets, Presentations, Media, Zip files, and "sent by everyone"
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to filter by person.
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**Ignore, Bubble Up, Workflows, notifications** (1:36 to 1:55). Ignore drops you off a long thread
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silently. Bubble Up schedules a thread to return to the top of the Imbox on a chosen day.
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Workflows is a kanban board of threads. The thread options menu holds Mark Unseen, Send me push
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notifications, Ignore this thread, Add a note to self, Print this thread.
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**Clips, Rename, Notes, Read Together** (1:56 to 2:19). Select text in a message and "Save clip";
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the Clips library lists every clip with its sender and thread. Click a subject to rename it for
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yourself only ("people outside of HEY won't know about the new name"). Add a sticky note under an
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Imbox row. Select several threads and Read Together puts them on one page.
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**The closing list** (2:20). Email address forwarding, reply to multiple emails at once, private
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notes to self, combine multiple threads on one page, share emails via a link, no spy tracking, HEY
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for domains, start a blog.
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## What to take from it
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The video sells three things, and it sells them in this order for a reason: consent (the
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Screener), separation (Imbox, Feed, Paper Trail), and workflow (Reply Later, Set Aside, Focus &
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Reply). Everything after that is garnish. The two piles are the single strongest visual idea, and
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the action bar printing its key letters is the cheapest way to teach a keyboard.
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The video also shows what HEY does not have: no reading pane, no way to see a list and a thread at
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once, and a lot of round trips between pages. That is the part we are not copying.
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## Transcript
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So how does HEY work? Well, let's jump in. First, you get a fresh start with a new email address
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at hey.com. Once you log in, you're taken to your Imbox. And no, that's not a typo. Im stands for
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important. You have the newest emails at the top, and everything you've already read below that.
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Now, the first time anybody emails your HEY address, their email gets sent to the Screener, which
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tells you how many people have emailed you for the first time. It's kind of like screening your
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calls. If you don't want to hear from someone, hit no. And you never have to hear from them again.
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If you do, hit yes.
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Now back in your Imbox, let's say you want to respond to a few emails, but don't have time right
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now. Just click them, then hit Reply Later. Now those emails are organised neatly at the bottom of
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your Imbox. You can click on one to reply to it now, or go to Focus & Reply, where it lines them
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all up for you to reply to on one page. So you can knock them out one by one, distraction free.
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Now, sometimes you have an email you want to access quickly without digging for it. Again, just
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click the email, but this time hit Set Aside. Now there's a different pile at the bottom of your
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screen for whatever you need to access quickly.
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In addition to your Imbox, you also have the Feed, which is where you can send all your
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newsletters, then view them in a scrollable feed, even open them within it. You also have the
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Paper Trail, which is where your transactions, receipts, and shipping notices go. You just don't
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need to see them all the time.
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And there's much more you can do in HEY. Need a file? Go to All Files to see all your files
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without having to dig through any emails. You can even filter them by file type or person. Want to
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get off a long email thread? Hit Ignore instead of asking someone to remove you. Don't want to
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forget an email? Hit Bubble Up, then schedule it to shoot to the top of your Imbox for whatever day
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you choose. Have a project with lots of steps? Use Workflows to organise emails on a kanban board.
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Don't want to miss an important email? Turn on notifications for a single thread. Need to grab a
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small detail later? Just clip it, then reference it in your Clips library instead of searching for
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it in an email. Want to change a subject line? Just rename it without messing it up for anyone
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else. Want to add a note on an email in your Imbox? Throw up a sticky note. Want to read emails
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quickly? Read it all together and you can read them all at once on one screen.
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And it also does all these things, which is a lot. So maybe just give it a whirl yourself and
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unlock the magic of HEY at your own pace.
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